GAWANG PINOY !!!

The Philippines has a long and rich tradition of producing handicrafts made from natural materials. Many items now sold as handicrafts have traditionally been an important part of the culture for some communities and tribes. As such, the Philippines is one of the world’s major producers of handicrafts. Nevertheless, only two percent of all handicrafts imported by the European Union from developing countries come from the Philippines. This presents an interesting marketing opportunity, and with it, some challenges.